Microsoft Enterprise Guides
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The Microsoft in the Enterprise guide (written for enterprise customers) and the Enterprise Resource Guide (ERG) (written for the Microsoft enterprise field and partners) are companion pieces that collectively provide you with essential guidance on Microsoft's enterprise priorities and strategy. We hope you find these guides useful in helping you understand our enterprise business and facilitate strategic discussions with your customers. We welcome your feedback on both guides.
For Customers |
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Microsoft in the Enterprise guide
A customer-ready publication, the 2008 Microsoft in the Enterprise guide (published in November 2007) shares our people-ready business vision and how Microsoft and our partners help enterprise customers realize successful business outcomes. This guide is an excellent resource that you can use to support conversations with your customers and help accelerate the sales process. In this guide, you will find the following sections:
- Is Your Business People-Ready? summarizes our people-ready business vision.
- The Role of Software Is Expanding discusses the trend towards services-oriented software and differentiates Microsoft with our "software plus services" approach.
- Role-Based Productivity: Realizing Business Value provides an overview of our business solutions, as prioritized through our business decision maker customer campaigns.
- Dynamic IT: Transforming IT into a Strategic Asset provides an overview of our Dynamic IT strategy and introduces our Infrastructure Optimization approach.
- Why Microsoft? presents our value proposition as a company.
Download the 2008 Microsoft in the Enterprise guide  |
For Partners |
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FY08 Enterprise Resource Guide
As a Microsoft Gold Certified Partner, you have exclusive access to the Microsoft Enterprise Resource Guide (ERG), a comprehensive Microsoft field and partner resource designed to help you work with Microsoft to successfully market and sell to enterprise customers. Whether you are in an alliance, marketing, or sales role, this guide can help you drive sales by providing insight into Microsoft enterprise strategies, priorities, and marketing investments. The ERG for fiscal year 2008 (FY08) (published in July 2007) includes the following sections:
- Microsoft's Enterprise Strategy provides an executive summary of our strategy for winning in the enterprise.
- Microsoft's Priorities in the Enterprise provides an overview of how we how we drive customer demand for business solutions and infrastructure technology and the opportunities for your business to get involved.
- Microsoft's Industry Approach presents a summary of our industry focus on prioritized verticals and solution areas
- Product Launches provides an overview of upcoming enterprise product releases.
- Building a Growth Plan presents insight into how we build our worldwide and local business plans and how to engage with us during this process to maximize the value of our alliance.
- Executing as One Microsoft offers guidance on how we work together and with our partners to ensure a consistent customer approach.
- Marketing and Sales Resources provides a list of essential resources that help you generate demand and close sales.
Download the FY08 ERG
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