Each year, Microsoft works closely with our partners to execute customer campaigns that build demand for scenario-based, customer-relevant solutions based on Microsoft software. By working together on joint marketing campaigns, we help drive demand for partner solutions that align with our enterprise sales priorities.

For FY08, Microsoft is executing eight customer campaigns, targeted at two audiences:

• Five target business decision makers and address the core business capabilities that we believe are fundamental to a people-ready business, building demand for Microsoft-based business solutions that deliver role-based productivity.
• Three target IT decision makers and focus on delivering the infrastructure to support a people-ready business, building interest in and demand for Microsoft-based infrastructure solutions using our Infrastructure Optimization models.

For more detailed information on these campaigns, please review our comprehensive Microsoft enterprise guides: the Enterprise Resource Guide, exclusively for our Microsoft field and partners, and the Customer Enterprise Resource Guide, providing a customer-focused perspective on Microsoft in the enterprise.

Participating in Microsoft Customer Campaigns

If your organization has a relevant solution offering and you are interested in jointly driving a customer campaign, please speak with your Partner Account Manager (PAM). During partner business planning activities, your PAM can help you to define a Partner Solution Plan (PSP), which gives an overview of your solution offering and defines our joint value proposition and organizational commitments. PSPs are essential to working with Microsoft as they identify the preferred partners that Microsoft works with on joint marketing.

Campaign Resources

Explore the resources available to help assess the opportunity represented by each campaign and prepare for campaign execution. Resources include market research reports and marketing materials—see the table below for links. In addition, the Microsoft Partner Marketing Center provides a wide range of marketing materials for each campaign. Finally, you can download market opportunity analysis charts by campaign and geographic area (available for each of the 13 Microsoft Areas).

Business Decision Maker Customer Campaigns
Drive Real-World Business Processes	Market research report Microsoft Dynamics – PartnerSource Microsoft Dynamics Vertical Marketing Materials
Build Customer Connections	Market research report
Drive Business Performance	Market research report
Improve Compliance	Market research report
Enable Your Mobile Workforce	Market research report
Business Decision Maker Customer Campaigns
Optimize and Secure Your Core Infrastructure	Market research report
Optimize Your Business Productivity Infrastructure	Market research report
Optimize Your Application Platform	Market research report

 To download these resources, you will need to log in to a secured site. Visit our login page for information on site registration and login.